Attention Deficit

Strava for deep focus.

Every focus session, tracked like an activity - your camera proves you were there, on-device. The fitness tracker for your mind.

Why it exists

We quantified everything - sleep, steps, heart rate, calories. Except the one thing all of it is for.

Optimization culture tracks your recovery obsessively. Nobody tracks the output you recover to do: deep focus.

I fell in love with Strava. Then I realized the one thing I actually wanted to get better at - focus - had no Strava. So I built it.

The gap

Billions measure the body. The mind goes unmeasured.

$23B
Oura + Whoop + Eight Sleep - valued on tracking how you recover.
Private valuations, 2025–26
13min
The average focus session in 2026 - an all-time low. Deep work doesn't start until 15.
ActivTrak, State of the Workplace 2026
10B+
#StudyWithMe views. People already perform focus in public.
TikTok hashtag, 2023
1B+
Knowledge workers, plus 250M+ students - with nothing tracking their best work.
UNESCO · industry estimates
Every input is instrumented. The one output all of it serves - deep focus - is the blind spot.
What it is

Every focus session, logged like a run.

Start a session. The app tracks how long you were truly heads-down. It becomes an activity - with a streak, a personal best, and a feed.

12dStreak
6h 20This week
94%Present
Attention Deficit home
The core feature

Track focus like Strava tracks movement.

1

Start a session

Pick a length and a type - Deep Work, Study, Reading, Coding.

2

The camera tracks presence - on-device

Computer vision watches whether you're at your desk. The video never leaves your device.

3

It becomes an activity

Deep-work time, a focus skyline, a streak, a record. Tracked, never graded.

Before we start Live session
The artifact

Your focus skyline.

Strava gives you a route map. We give you the shape of your attention - and one hero number: deep-work time, every unbroken stretch of focus over 15 minutes.

Tracked, not judged - no score, no grade
Session detail - focus skyline
The moat

The opposite of a proctoring tool.

Proctoring apps upload your face to a server and judge you. We do the inverse: the camera runs entirely on your device, and only the numbers ever sync.

0Frames uploaded
100%On-device CV
Save - never scored, never shown
Why it compounds

The loop that made Strava sticky.

Streaks & records

A daily calendar and personal bests turn one good session into a habit.

A shareable artifact

Every session ends on a clean, postable “focus skyline” - the share is the growth.

Visible progress

Focused minutes trending up over 12 weeks - the compounding curve you come back for.

Your progress Share your skyline
The social layer

Compete together, not against.

Weekly micro-leagues, co-working rooms, and cohort streaks - ranked server-side on camera-proven presence, so the leaderboard actually means something.

The single-player loop stands alone at N=1. The competitive layer switches on once a cohort is live - never an empty room.

Compete
Why this shape works

Take a proven loop. Point it at an untracked corner of life.

Strava
The activity feed - for athletes.
195M+ athletes · filed to IPO, 2026
Letterboxd
Goodreads - for movies.
10M → 28M members · acquired 2023
Turo
Airbnb - for cars.
$958M revenue · 3.5M renters
WHOOP
The wearable - for recovery.
$10.1B valuation · 2.5M members
Beli
Letterboxd - for restaurants.
200K → 1.1M users in one year
Hevy
Strava - for lifting.
2M+ downloads on ~$15K ad spend
Attention Deficit runs the same play - pointed at the work itself.
The field

Everyone owns a slice. Nobody owns the loop.

Forest
Plant a tree on a timer.
A phone screen fools it - nothing is measured.
Focusmate
A stranger keeps you accountable.
Presence only - never a metric or a history.
Focumon
Catch focus monsters, climb a board.
Timer-based - the leaderboard is unverified.
Opal · Freedom
Block the distracting apps.
Removes the bad - measures nothing good.
Rize · Rescue Time
Auto-logs which app you used.
No presence, no streak, no social, no privacy line.
Attention Deficit
Tracks real, camera-proven deep focus.
Private by design. An artifact worth competing on.
The vision

The fitness tracker for your mind.

A generation that already films itself studying, finally has a place to log the work - privately measured, honestly tracked, worth competing on.

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